無論是身處學校還是步入社會，大家都嘗試過寫作吧，借助寫作也可以提高我們的語言組織能力。大家想知道怎么樣才能寫一篇比較優(yōu)質(zhì)的范文嗎？下面我給大家整理了一些優(yōu)秀范文，希望能夠幫助到大家，我們一起來看一看吧。
bec初級閱讀怎么算分 bec初級閱讀題對幾個算及格篇一
距離2016年下半年bec初級考試越來越近了，大家都在緊張備考中，下面是yjbys網(wǎng)小編提供給大家關于bec初級閱讀理解練習，希望對大家的備考有所幫助。
1 the failure of a company to set its prices appropriately
2 a context that makes it difficult to increase prices
3 the consequences of companies trying to conceal their approach to pricing
4 the means by which a company ensured precision in the prices it offered
5 the fact that companies can learn about the effects of a price reduction
6 the first sector to price products according to how much customers were prepared to spend
7 the widespread use of rough guidelines to determine prices
getting the price right
a、
chief executives need to pay more attention to pricing, according to roberto lippi of the apex group, a consultancy that offers advice on pricing strategy. he accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. he gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.
b、
the key to pricing is to avoid alienating customers. as lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. he gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. in contrast, he cites the case of a swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. to help staff with this innovation, the company also created a new post of director of pricing strategy.
c、
many of today's managers have the benefit of modern technology to help them with pricing. supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. but although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.
d、
one popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. although many customers are prepared to pay extra, lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. the worst approach is to try to keep the pricing structure secret from customers. nowadays, that is more likely to lead to lost contracts than large profits.
s("content_relate");【2016年11月bec初級閱讀理解練習】相關文章：
bec閱讀理解真題練習
11-02
商務英語bec中級閱讀理解簡單練習07-25
2017年bec初級精選閱讀練習題11-10
2017年bec初級閱讀翻譯考試技巧練習11-10
商務英語bec中級考試閱讀理解模擬練習11-15
商務英語初級閱讀理解練習題06-03
bec閱讀理解真題訓練11-02
最新bec閱讀理解訓練題10-31
商務英語bec高級閱讀理解日常練習題07-17
劍橋商務英語bec中級試題閱讀理解沖刺練習05-08
【本文地址：http://www.zsatt.com/zuowen/2675473.html】
